Ads on media survey

The 2nd IRS reports are out. It is show time folks for papers and publications! More so because it has come out from the mother of all surveys IRS. Be that as it may for the experts for the ordinary readers the outcome is decoded in the form of ads. It’s time for a series of ads from publications, big or small, to appear as victory parade in magazines and newspapers. They come out in different size and shape but have almost a ritualistic resemblance with each other in the layout and display of content. Proclamation of the glory of the victor, description of the loser, the score card in pie and bar charts and finally the flag off line.

Very often the tableau of the vanquished and the victor follow each other. In this carnival everybody has his own basket of achievement and not necessarily they need to come from a particular survey. Statistical figures are available right left and center from sources professional not so professional, from the amateur compilation of numbers done by summer trainees of business schools to a personal survey done by an enterprising journalist for his routine column in paper. Put them in the form of a pie and bar chart they all look so smart, real and credible like the outfits of cops and army generals in the Bollywood movies. Print them in black and white or in color, if you are willing to garnish the visual appeal, they sport a very credible badge of authentication.

How important is the source? Because in most cases sources are typed in the small prints a la conditions apply format- a statutory formality. what roles these ads play in the media tournament?Do they really impress media experts and marketers or they are more narcissistic in nature and have their own feel good factors for their existence?